SoCap (Social Capital Markets) is the annual conference at the intersection of impact investing, social entrepreneurship, and the growing field of capital markets oriented toward social and environmental good. Held in San Francisco, it is one of the most important gatherings in the impact economy. Sessions cover impact investing strategies, measurement and accountability, blended finance, social enterprise scaling, and the policy environment for impact capital. SoCap is a gathering that takes seriously both the power of markets to do good and the responsibility of those who deploy capital to ensure it actually serves its intended purpose.